Our Mission

To reduce the suffering of farmed animals by facilitating the adoption of higher welfare practices through farmer training, technical assistance, and advocacy. We strive to transition farms away from intensive farming systems, improving the lives of millions of animals while fostering ethical and sustainable agricultural solutions.

Our Vision

A world where factory farming is replaced by ethical and sustainable agricultural systems, ensuring farmed animals live in conditions free from suffering while fostering a compassionate and environmentally conscious society.

We are guided by a core three-step value system.

We believe in Impact

We prioritize evidence-based and cost-effective strategies that put animal welfare at the forefront. Our focus on impact ensures that our efforts lead to meaningful and lasting change for farmed animals.

We believe that meaningful progress is achieved through collective effort. Collaboration is essential to our work, enabling us to build partnerships and engage with diverse stakeholders.

We believe in Collaboration

We believe in Accountability

We uphold high standards of transparency, responsibility, and ethical practices. Accountability drives us to remain steadfast in our commitments and to demand the same from our partners.